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What is an Event Blog?

An event blog is a weblog (blog) which is launched as part of an event. Event blogs are often maintained for events related to activities on the Internet, such as meetups of members of a particular site, web conferences, and so forth. The event blog is used to get people excited about the event while also conveying information about the event to attendees. During the event, updates on the blog will allow people to keep track of what is happening, and people who are not at the event can follow activities via the event blog.

People selected to blog on an event blog vary. Typically, several event staffers will be given blogging privileges, and they may take a casual and informal approach with readers. The event blog is often used for breaking news, including announcements of schedule changes, and for organizing, providing information about hotels, flights, and so forth to help attendees plan their attendance.

The event blog can also include guest blogs by people speaking at or attending the event, along with blogs profiling event speakers, the process of event setup, and so forth. Some event blogs take readers on behind the scenes tours with video and photo content which may be designed as a teaser; a blogger might post a mysterious image and ask people to identify it, for example, suggesting that they will find out more when they arrive at the event.

Top 10 Advantages & Disadvantages of Blogging in 2022

Are you thinking about starting a blog? Or maybe you already have a blog, but you're not sure if it's worth the effort? Check out our list of the top 10 advantages and disadvantages of blogging to help you make up your mind. From increased traffic to improved writing skills, there are plenty of reasons to start blogging today.

 

1. “0” Financial Investment 

Unlike other businesses in the market you need no financial investment as such to begin blogging. You just need content knowledge, some SEO strategies, basic designing skills to put up pictures, some researching skills, access to the internet and a lot of patience. To begin with you can use the free blogging apps that are available on the internet or purchase a domain and start posting, 

2. Turn Your Traffic Into Leads 

Your blogs are an amazing remarketing tool. People interested in reading your blog are people who are interested in your products or services. There are proven stats that blogs containing newsletter sign-ups and touch to call buttons have richer quality leads. Blogs can be your “lead magnets”.

#3 Work From Anywhere

Blogs can be posted from any corner of the world if you have access to the internet and a screen to work on. That means you travel from place to place and still be able to blog at the same time. Blogs posted on the internet are accessible to everyone across the globe. And if you get hands on it you can juggle a full time job too.

#4 Build Your Community 

Connecting with like minded people is an ecstasy. Building a community by blogging is a real talent. Blogs are a space where you can express yourself and your brand. Posting engaging blogs on a regular basis, interacting with the reader and updating them frequently aids in increasing your spectrum.

#5 Position Your Brand

Display your niche. There are tons of brands that market the same products and services at a cheaper price. Let your audience know what you are good at and this will help you position your brand among the others. Make your blogs speak for themselves. Strategize them in a particular way that will gain you insights.

#6 Excellent Source Of Income

This is the major reason why people choose blogging as a career. Getting your blogs monetized can be crucial. There is a colossal amount of work and time behind it, but once your blogs are monetized it has the potential to turn around huge profits. And your dream of living like a blogger on the gram might become a reality.   

#7 Drive Website Traffic

A buyer’s journey begins online. They begin with a basic google search, products of a particular brand and look up reviews of the product. A larger number of readers tend to share your post on their socials, this will help you drive website traffic.

#8 Earn Brand Visibility 

Blogging on a regular basis helps in improving your brand awareness. Brand awareness is necessary to help the audience understand and know your branding and products. Blogging in a strategic manner can get this done for you. 

#9 Reach Out To Your Existing Community

Finding and building a new community can be interesting and helpful in expanding your brand’s forte. But creating a space where your existing community can interact with you as a brand can make a difference. Solving queries and having an open ear to client’s suggestions can lift up your referral user levels. 

#10 Repurpose Content For Your Socials

Investing time and creating content for your blogs can be repurposed for your social media pages. For example you can turn your blogs into podcasts, turn into video content for video marketing, use it as testimonials for social media content  and turn into powerpoint presentations. It aids in reaching a wider set of audience in a spectrum of platforms. 

Top 10 Disadvantages of Blogging

#1 Needs Maintenance 

Do you think that uploading new blogs now and then might be enough? As much as writing & posting new content is necessary, maintaining your old blogs is also necessary. Constantly maintaining your old blogs makes sure that they remain alive and relevant. You never know when your blogs will boom so make it a point to check all the links attached are active and the content is presentable.

#2 A Steady Source of Income? “NO”

Blogging might not be a reliable source of income in the beginning. Starting your career as a blogger and expecting huge sums of money will not be practical. It is suggested that you have a steady stream of money before you step full time as a blogger. 

#3 Huge Investment of Time & Work

Blogging needs bags and bags of time and work. Researching on topics, finding inspiration, perfectly framing your content, making it relevant to the time and putting forth insightful content will consume hours and hours of your time. We promise it will all be worth it once your blogs are monetized.

#4 Not All Bloggers Make Money

It is a fact. Blogging does not magically bring in revenue and not all bloggers make money out of it. You can be updating your blogs on a regular basis, continuously post new ones and still not attract readers. It might be because your content is poorly framed or it might not abide by market trends. Everything should fall in the right place and that’s when your blogs will be monetized. 

#5 Market Trends Always On The Swirl 

One of the major drawbacks of blogging is that the internet is the same everyday. You cannot prepare the same kind of content and post it everyday. You might receive a good reach one day and have zero another. That is why keeping an eye on the market trend and strategizing your content accordingly helps.

#6 You Always Run Out of Ideas

Updating blogs on a regular basis is a must. While doing so there is a cent percent chance that you might run out of ideas. This can be sorted by looking out for inspirations from other bloggers, researching on stats and finding content that engage readers. You can prepare blog posts in advance to overcome this situation.

#7 It Is All Out There

When you decide to start blogging you are obligingly putting your life on the internet and that includes personal information too. In the case of marketing your strategies are just one click away. Your competitors may get to know your plans and strategies and sketch better ones to outperform yours.

#8 Not Everyone Will Like Your Content

Let us say it out loud. Not everyone you meet on the internet will like your content and be involved in them. Some impress a few and the others might not and it is totally reasonable. And to be honest that might not impact your business if you keep your focus on the right set of audience. 

#9 Hours On The Internet 

It might seem like those bloggers you follow on the gram are enjoying life to the maximum and spending the rest of the time blogging. It is definitely not the same. Finding inspiration on the internet, researching on topics that interest readers, giving insightful content will take up hours on the internet. Yes, it is time consuming. 

#10 It Takes Time

To become a blogger and earn pretty sums of dollars will not happen overnight. It takes time and patience to get there. As mentioned you will not earn money just by posting content. Attracting new readers and posting content that are actually enjoyed by readers are the ones that do the work.